Neurofit’s mission is to help people regain independence through engaging, evidence-based digital rehabilitation. Advisors like Bryan Moynihan keep us anchored in this purpose as we scale.
For nearly five years, Bryan Moynihan, VP of Growth & Integrations at LifeLoop, has provided strategic advice to Neurofit on everything from early pricing strategies to market expansion. We recently sat down with Bryan to explore how lessons from his day-to-day role inform Neurofit’s evolving strategy.
"I like working with companies that do good while doing well. Helping people and building a sound business. Neurofit really fits the bill."
"At LifeLoop, we have more structure, systems, and resources. At Neurofit, it's more about wearing multiple hats. The challenges are similar. It's just a matter of where we each are on the timeline."
"It’s almost funny. Alex and I laugh about it, but there’s so much overlap between what I do every day and what Neurofit is trying to achieve. I frequently draw from experiences I've had earlier that same day and inject those insights into our conversations."
Concrete Impact: With Bryan’s guidance, Neurofit piloted new subscription packages, significantly increasing clinic sign-ups and reducing onboarding time by approximately 25 percent across three pilot clinics.
"We’re continually asking ourselves: How do we evolve the product to be attractive to larger partners like insurers? Are we genuinely addressing their core problems?"
By targeting institutional partners, Neurofit aims to extend effective rehabilitation solutions to more patients, supporting both clinicians and larger healthcare organizations at scale.
For payers, faster onboarding and data-rich progress reports translate to lower claims costs and quicker returns to work.
"It's not about adding flashy AI and hoping people latch onto it. Every new feature must meaningfully enhance workflows and outcomes, especially for clinicians."
This pragmatic approach guides every feature Neurofit develops, ensuring a consistent focus on clinical value rather than technological novelty.
"Whether it’s insurers, universities, or clinics, people need tools they can't live without. That's the essence of scaling successfully."
Bryan sees two strategic paths forward: product-led growth among smaller clinics, and a tailored go-to-market strategy for high-impact institutional clients. Both paths require clarity, operational discipline, and a deep understanding of stakeholder needs.
With support from advisors like Bryan, Neurofit is moving closer to a future where technology transforms rehabilitation for everyone.
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